Article Marketing - Testing Your Title

The absolute most important part about writing article titles for article marketing purposes is to test your title. Many people overlook this simple step but it really can be the difference between several readers and several thousand.

Just Because It's Done Doesn't Mean It's Done
Many people will finish writing a title that they are satisfied with and quit there. They see that it is clever, drives home the point they are wanting to emphasize, makes excellent use of key words and is written with search engines in mind. Sounds like a pretty good title, right? Well, maybe it is; but there is really no substitute for testing it out and making sure.

Come Up With Alternatives
Do not throw out your previous title ideas just because you think that you have found a better one. They will all be useful when it comes time to do the testing. Come up with several different titles and test them all because you never know which ones will pull up the best results.

Get Creative
Even a small, seemingly insignificant change can be the difference between ten thousand search results and ten million. Experiment and come up with many different variations of the same title. A change as small as changing "if" to "when" or "build" to "building" can make a huge difference.

Test Your Title
Now that you have a few options to work with it's time to test them out. Take each one and plug them into the Google search bar one at a time. You are looking for three things:

a. Organic Results: First, look at the organic results (the main body of search results, excluding paid results). You want to make sure that the results you are viewing are associated with the subject matter you were expecting. Do this one first every time and it will save you time. If the pages Google pulls up when you type in your prospective title have nothing to do with the article you are writing then there is no need to do any further investigating; throw that title away.

b. Paid Results: Second, take a look at the paid results (the highlighted search results that show up first and the ads on the right side of the browser). The more the better.

c. Number of Competing Pages: This is the number that shows up in the top right hand corner of your browser. You want this number to be as high as possible. If it is in the hundreds of thousands that is great, millions even better.

Please do not overlook this critical step when going about titling your articles. The article itself takes the most work to produce but the title is actually the most important factor in determining the success of that article. Don't let your hard work go to waste by forgetting to test your titles.

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