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By: Shawn Smith


Thursday, February 18, 2010

Internet Marketing Beginner's Guide - Vol.2 Get Training Part 4

So far we have covered two free ways of going about obtaining internet marketing information that you can use to train yourself, or preferably supplement a more structured training method. Here we will continue in this vein and explore another free source of information.

Unless today is the first day you have ever seen a computer you probably use this tool every day. It is the gateway to the internet and if it isn't already it will quickly become the most used icon on your desktop.

Google
Google is like your all access pass to the never ending chaos that is the internet. You cannot even use the internet or access any of its information without Google's help. Of course there are other web browsers, the most prominent being Yahoo, but Google has quickly become the undisputed champ of search engines and they won't be slowing down anytime soon.

There is tons to be said about using Google as a marketing tool. From SEO, to Adwords, to Adsense, to Google Slap, to Feedburner, to Blogger, Google has their fingers in a lot of stuff. But for the purpose of this article we are just going to be exploring how to utilize Google as a method of seeking out relevant information for training purposes.

Pros
As you start to become more familiar with internet marketing jargon, Google will quickly become your best friend. At times the internet can actually seem like a small place if you do not really know what you are looking for. Typing in several generic terms that are relatively the same such as internet marketing, online business, work at home, will yield relatively the same results and may leave you discouraged about ever finding information you can use.

But once you know what to search for and you have some specific questions with specific key words Google begins to open up and share its secrets with you. There is just so much quality information out there on the web. As you learn about certain concepts, take what you've learned and start doing some targeted searches to find more information and fill in the holes. Of course if you are involved in a quality training program you will want to get as much as you can from that source first and only search elsewhere when necessary, which if it's good training, shouldn't be too often.

Cons
Quality websites can sometimes be hard to come by. It is not unusual to do a search and come back with hardly any results, non relevant results, or sketchy websites that you are hesitant to even click on.

Always check the URL under the title and description of each search result. You do not want to click on a site only to have viruses downloaded on your computer. Sometimes there is nothing you can do about it. The title and description sound like exactly what you are looking for but when you click the link you get redirected to somewhere you did not want to go, or worse are infected with malware.

For this reason, if you are going to be doing a lot of searching on unfamiliar sites looking for new information, you should at least have a descent antivirus program installed like Webroot Antivirus or else only click on sites you recognize and trust. In fact, that may be the best way to go even if you do have an antivirus program just to be safe. You can usually tell when a site might be problematic by checking out the URL and description text, but it's better to be safe than sorry.

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