Internet Marketing Beginner's Guide - Vol.3 Get A Plan

Once you have developed a solid base of understanding and the fundamental concepts of internet marketing begin to come into focus a bit, it is time to start devising a marketing strategy that works for you. No two people are alike and so no two marketing strategies will ever be exactly alike either.

Your marketing strategy will depend largely on your personality as well as what your current situation is regarding resources. Get ready because it is time to develop your plan.

Test The Waters
A good way to start to get a better picture of what your marketing strategy should look like is to begin testing some methods out a bit. Some people will be comfortable calling people on the phone, some are terrified of it. Some people don't mind sitting down at a computer screen for hours typing out articles. Some would rather have teeth pulled.

The point is that you need to find out what works for you and the only way to do that is to test out some different marketing methods and see what sticks. A good place to start is to try your hand at some classified advertising, article marketing, and video marketing. These are three very different forms of advertising and they are all free so you can get in some experience without digging into your wallet.

The next thing you will want to do is to take stock of your resources. Are you someone who is in a position to expend more time than money, or the other way around? Your answer to this question will have tremendous implications on the way you choose to go about internet marketing.

I've Got Time
If you are low on cash but you have time to burn then you will want to stick to the low cost to free forms of advertising. These include things like article marketing, video marketing, forum marketing, blogging, social network marketing, etc. These are the kinds of areas you are going to want to focus on in your marketing plan if you are strapped for cash.

Free forms of advertising are always going to be more demanding of your time and attention and they are also often times less effective, at least in the short term, than paid forms of advertising. But if that is where you are then you can definitely make it work for you. You just need to adjust your strategy accordingly.

I've Got Money
Conversely, if you find yourself to be in a position where you have money to spend on advertising but not a whole lot of time to work a business you will want to focus on paid advertising methods. These include methods such as ezine marketing, Google Adwords, and auto responder lit builders among other things.

Paid methods will always present you with a more hands-off, automated approach to online marketing, but the most effective ones can cost you quite a bit of money. Obviously if you have the money to spend on advertising in the first place this won't be a problem and if you do it right you shouldn't have any trouble making it back in no time.

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