Wednesday, March 31, 2010
~ Everything is determined, the beginning as well as the end, by forces over which we have no control. It is determined for the insect, as well as for the star. Human beings, vegetables, or cosmic dust, we all dance to a mysterious tune, intoned in the distance by an invisible piper. ~ Albert Einstein
Sunday, March 21, 2010
Article Marketing Is All About The Title
The title of your article is the single most important piece of the puzzle when it comes to getting your article read. Although the content of the article is ultimately what people are searching for and hoping to find answers to their questions in, the simple fact is that without the right title it doesn't matter how good the content is, no one is ever going to see it. But there is a lot more to writing an effective article title than simply coming up with a catchy line that piques people's curiosity. These are the essential title writing steps you absolutely must adhere to if you hope to write an article than anyone is ever going to read.
1. Write Your Title For Search Engines
No matter how clever or funny your title may be, if the search engines aren't able to understand and categorize what you are trying to say, you are wasting your time. In print it is a different story. You want to grab the reader's attention with clever headlines that may have little to do with what your article is actually about. But search engines do not understand humor and semantics. They will take your title at face value so make sure your title is descriptive and straightforward.
2. Use Keywords
Absolutely imperative is the use of keywords. Choose your key words wisely and use them early. The first 3 to 4 words of your title should include your key words. So even if you like the way your title sounds, if your keywords are at the end of the title, consider revising it. You will be glad you did.
3. Be Concise
Try to be as concise as possible when writing your title. Write a rough draft and try to keep revising and condensing it until you are able to say exactly what you want to say in the fewest words possible. Less is more when you are writing titles that you want to attract attention.
4. Use Title Case
Title case is simply the formatting decision to capitalize the first letter of each word. You do not need to capitalize the first letter of lesser words like the, of, and, etc. However, my preference is to capitalize every word of the title. I think that it makes the title stand out as much as possible without being overdone. But it is definitely a matter of preference. Do not, however, capitalize every letter of every word. All caps titles are tacky and most article directories do not allow them anyway.
So there you have it; four simple steps to writing a title that can dynamically change the effectiveness of the articles you write. Just remember that it is not the title that is the most eye-catching or clever that necessarily gets the best results. It is the one that adheres to the necessities of online writing and utilizes well the internet marketing techniques essential for success that will win in the end.
Make Money Online The Right Way
If You Like This, Please Share It.
1. Write Your Title For Search Engines
No matter how clever or funny your title may be, if the search engines aren't able to understand and categorize what you are trying to say, you are wasting your time. In print it is a different story. You want to grab the reader's attention with clever headlines that may have little to do with what your article is actually about. But search engines do not understand humor and semantics. They will take your title at face value so make sure your title is descriptive and straightforward.
2. Use Keywords
Absolutely imperative is the use of keywords. Choose your key words wisely and use them early. The first 3 to 4 words of your title should include your key words. So even if you like the way your title sounds, if your keywords are at the end of the title, consider revising it. You will be glad you did.
3. Be Concise
Try to be as concise as possible when writing your title. Write a rough draft and try to keep revising and condensing it until you are able to say exactly what you want to say in the fewest words possible. Less is more when you are writing titles that you want to attract attention.
4. Use Title Case
Title case is simply the formatting decision to capitalize the first letter of each word. You do not need to capitalize the first letter of lesser words like the, of, and, etc. However, my preference is to capitalize every word of the title. I think that it makes the title stand out as much as possible without being overdone. But it is definitely a matter of preference. Do not, however, capitalize every letter of every word. All caps titles are tacky and most article directories do not allow them anyway.
So there you have it; four simple steps to writing a title that can dynamically change the effectiveness of the articles you write. Just remember that it is not the title that is the most eye-catching or clever that necessarily gets the best results. It is the one that adheres to the necessities of online writing and utilizes well the internet marketing techniques essential for success that will win in the end.
Make Money Online The Right Way
If You Like This, Please Share It.
Thursday, March 18, 2010
Turn Off Smart Quotes In Microsoft Word
Smart quotes are the bane of online writers. If you have never heard of them and have already tried your hand at submitting writing for online publication, you are probably already closely acquainted with them without even knowing it. If you are fortunate enough to learn of this issue early on it will not present much of a problem as it is an easy formatting fix. If however, you have already written tons of smart quote infested text you are hoping to upload onto the web, things can get a bit more complicated.
So what are Smart Quotes?
In short, smart quotes or "curly quotes" are the default quotation marks and apostrophes that Microsoft Word uses. Instead of using standard straight quotes, or "dumb quotes", Word automatically reformats them and turns them into the curly nuisances we speak of here.
If you do not fix this issue before you upload your nice, new, shiny article to the internet, it will not look the way you wrote it. Most likely what will happen is that every instance where an apostrophe or quotation marks are used will be turned into a question mark or some other unsightly character. The result will be a very unprofessional, unfinished looking article and a very frustrated writer.
How to Get Rid of Smart Quotes
Thankfully this is an extremely easy fix. If you are using Microsoft Office 2007 here are the steps:
1) Click on the Office button in the upper left hand corner of your screen. Scroll down to Word Options (at the bottom of the box). Click it. Scroll down to the "proofing" selection in the new window that just opened up, click it.
2) Now, click on Autocorrect Options. A new window will open up. Browse the tabs at the top of the box and click on AutoFormat. You will see the word "replace" with six check boxes below it. The first one is the one you want. It should say "straight quotes" with "smart quotes". Uncheck this box. If you like you can also uncheck the rest of the boxes save the last one titled "internet and network paths with hyperlinks" to further uncomplicated any internet formatting issues that you may experience.
3) You are almost done. Go back up to the tabs at the top of the box and click on the one that says AutoFormat As You Type. Now simply do the exact same thing you did in step 2 unchecking all of the same boxes here.
What if I Already Have Articles Written with Smart Quotes?
If you have already written text using Microsoft Word with the smart quote option on I will tell you what I did. There may be an easier way to do this but this seemed the easiest way to me. I simply used the find feature (just hold ctrl and hit F) in Word to find all of the apostrophes in my article, then all of the quotation marks. This way the program will bring you to each one, one at a time, and you can deal with them as they come. This will save you the trouble of scouring through your articles by hand trying to pick out every last apostrophe.
That is about all there is to say about smart quotes and what to do about them. I just hope you were able to find this information before smart quotes were able to cause you too much trouble. That's all for now!
Make Money Online The Right Way
If You Like This, Please Share It.
So what are Smart Quotes?
In short, smart quotes or "curly quotes" are the default quotation marks and apostrophes that Microsoft Word uses. Instead of using standard straight quotes, or "dumb quotes", Word automatically reformats them and turns them into the curly nuisances we speak of here.
If you do not fix this issue before you upload your nice, new, shiny article to the internet, it will not look the way you wrote it. Most likely what will happen is that every instance where an apostrophe or quotation marks are used will be turned into a question mark or some other unsightly character. The result will be a very unprofessional, unfinished looking article and a very frustrated writer.
How to Get Rid of Smart Quotes
Thankfully this is an extremely easy fix. If you are using Microsoft Office 2007 here are the steps:
1) Click on the Office button in the upper left hand corner of your screen. Scroll down to Word Options (at the bottom of the box). Click it. Scroll down to the "proofing" selection in the new window that just opened up, click it.
2) Now, click on Autocorrect Options. A new window will open up. Browse the tabs at the top of the box and click on AutoFormat. You will see the word "replace" with six check boxes below it. The first one is the one you want. It should say "straight quotes" with "smart quotes". Uncheck this box. If you like you can also uncheck the rest of the boxes save the last one titled "internet and network paths with hyperlinks" to further uncomplicated any internet formatting issues that you may experience.
3) You are almost done. Go back up to the tabs at the top of the box and click on the one that says AutoFormat As You Type. Now simply do the exact same thing you did in step 2 unchecking all of the same boxes here.
What if I Already Have Articles Written with Smart Quotes?
If you have already written text using Microsoft Word with the smart quote option on I will tell you what I did. There may be an easier way to do this but this seemed the easiest way to me. I simply used the find feature (just hold ctrl and hit F) in Word to find all of the apostrophes in my article, then all of the quotation marks. This way the program will bring you to each one, one at a time, and you can deal with them as they come. This will save you the trouble of scouring through your articles by hand trying to pick out every last apostrophe.
That is about all there is to say about smart quotes and what to do about them. I just hope you were able to find this information before smart quotes were able to cause you too much trouble. That's all for now!
Make Money Online The Right Way
If You Like This, Please Share It.
Saturday, March 13, 2010
Friday, March 12, 2010
Wednesday, March 10, 2010
Craigslist Ghosting - What Is It And What Does It Mean For You?
Craigslist Ghosting is simply the term coined for the system Craigslist uses to weed out internet marketers. Craigslist does not like internet marketers clogging up their listings and bogging down their servers, so they have come up with a system that very effectively limits the ability of internet marketers to utilize Craigslist as a viable source of marketing.
What Does Ghosting Do?
The system that Craigslist uses is intended to keep people from over posting. Generally you can post an average of three unique adds every forty-eight hours or so. If you try to break the rules, that is when the ghosting system kicks in.
When you try to post an ad that is identical or too similar to one that has already been posted within approximately a three to four day period, your ad will either be rejected or ghosted. If it is rejected then you get a notice right away telling you that you are trying to post a similar ad and that you cannot. If it is ghosted however, it will look like the ad is posted but in fact it will never show up on the site. Even if you look for it by following the confirmation links sent to you by the company it will look like it is up. But if you log on to Craigslist and look for it the way a prospective buyer would, it simply won't be there.
The ghosting system also kicks in if you try to post too many ads. Even if the ads are unique, the ghosting system tracks your computer's IP address and knows that it is you trying posting more than you are supposed to. This means that even if you try to fool Craigslist by setting up multiple accounts thinking that you can just post the limit with each account and get tons of ads out there, Craigslist will still know it is you if you are using the same computer.
What Does This Mean For You?
Well basically it means that you need to follow the rules and that Craigslist should be a part of your marketing strategy, but not the main part. There are techie ways of trying to beat the system like software that rotates your IP address, etc. I have never tried these methods out myself and so I cannot vouch for their validity.
My advice however is to just stick to the rules. Adhere to the posting limits, make your ads unique (title and body) and just work on writing that perfect ad that gets people's attention. Even at three ads a day, Craigslist is still by far the most effective free classifieds site to market with because it gets so much traffic. More often than not three ads on Craigslist will yield you more results that twenty on competing sites. Just remember to always go back and check your ads about twenty minutes after posting to make sure they are actually showing up and not being ghosted by the system.
Make Money Online The Right Way
If You Like This, Please Share It.
What Does Ghosting Do?
The system that Craigslist uses is intended to keep people from over posting. Generally you can post an average of three unique adds every forty-eight hours or so. If you try to break the rules, that is when the ghosting system kicks in.
When you try to post an ad that is identical or too similar to one that has already been posted within approximately a three to four day period, your ad will either be rejected or ghosted. If it is rejected then you get a notice right away telling you that you are trying to post a similar ad and that you cannot. If it is ghosted however, it will look like the ad is posted but in fact it will never show up on the site. Even if you look for it by following the confirmation links sent to you by the company it will look like it is up. But if you log on to Craigslist and look for it the way a prospective buyer would, it simply won't be there.
The ghosting system also kicks in if you try to post too many ads. Even if the ads are unique, the ghosting system tracks your computer's IP address and knows that it is you trying posting more than you are supposed to. This means that even if you try to fool Craigslist by setting up multiple accounts thinking that you can just post the limit with each account and get tons of ads out there, Craigslist will still know it is you if you are using the same computer.
What Does This Mean For You?
Well basically it means that you need to follow the rules and that Craigslist should be a part of your marketing strategy, but not the main part. There are techie ways of trying to beat the system like software that rotates your IP address, etc. I have never tried these methods out myself and so I cannot vouch for their validity.
My advice however is to just stick to the rules. Adhere to the posting limits, make your ads unique (title and body) and just work on writing that perfect ad that gets people's attention. Even at three ads a day, Craigslist is still by far the most effective free classifieds site to market with because it gets so much traffic. More often than not three ads on Craigslist will yield you more results that twenty on competing sites. Just remember to always go back and check your ads about twenty minutes after posting to make sure they are actually showing up and not being ghosted by the system.
Make Money Online The Right Way
If You Like This, Please Share It.
Tuesday, March 9, 2010
Article Marketing - Testing Your Title
The absolute most important part about writing article titles for article marketing purposes is to test your title. Many people overlook this simple step but it really can be the difference between several readers and several thousand.
Just Because It's Done Doesn't Mean It's Done
Many people will finish writing a title that they are satisfied with and quit there. They see that it is clever, drives home the point they are wanting to emphasize, makes excellent use of key words and is written with search engines in mind. Sounds like a pretty good title, right? Well, maybe it is; but there is really no substitute for testing it out and making sure.
Come Up With Alternatives
Do not throw out your previous title ideas just because you think that you have found a better one. They will all be useful when it comes time to do the testing. Come up with several different titles and test them all because you never know which ones will pull up the best results.
Get Creative
Even a small, seemingly insignificant change can be the difference between ten thousand search results and ten million. Experiment and come up with many different variations of the same title. A change as small as changing "if" to "when" or "build" to "building" can make a huge difference.
Test Your Title
Now that you have a few options to work with it's time to test them out. Take each one and plug them into the Google search bar one at a time. You are looking for three things:
a. Organic Results: First, look at the organic results (the main body of search results, excluding paid results). You want to make sure that the results you are viewing are associated with the subject matter you were expecting. Do this one first every time and it will save you time. If the pages Google pulls up when you type in your prospective title have nothing to do with the article you are writing then there is no need to do any further investigating; throw that title away.
b. Paid Results: Second, take a look at the paid results (the highlighted search results that show up first and the ads on the right side of the browser). The more the better.
c. Number of Competing Pages: This is the number that shows up in the top right hand corner of your browser. You want this number to be as high as possible. If it is in the hundreds of thousands that is great, millions even better.
Please do not overlook this critical step when going about titling your articles. The article itself takes the most work to produce but the title is actually the most important factor in determining the success of that article. Don't let your hard work go to waste by forgetting to test your titles.
Make Money Online The Right Way
If You Like This, Please Share It.
Just Because It's Done Doesn't Mean It's Done
Many people will finish writing a title that they are satisfied with and quit there. They see that it is clever, drives home the point they are wanting to emphasize, makes excellent use of key words and is written with search engines in mind. Sounds like a pretty good title, right? Well, maybe it is; but there is really no substitute for testing it out and making sure.
Come Up With Alternatives
Do not throw out your previous title ideas just because you think that you have found a better one. They will all be useful when it comes time to do the testing. Come up with several different titles and test them all because you never know which ones will pull up the best results.
Get Creative
Even a small, seemingly insignificant change can be the difference between ten thousand search results and ten million. Experiment and come up with many different variations of the same title. A change as small as changing "if" to "when" or "build" to "building" can make a huge difference.
Test Your Title
Now that you have a few options to work with it's time to test them out. Take each one and plug them into the Google search bar one at a time. You are looking for three things:
a. Organic Results: First, look at the organic results (the main body of search results, excluding paid results). You want to make sure that the results you are viewing are associated with the subject matter you were expecting. Do this one first every time and it will save you time. If the pages Google pulls up when you type in your prospective title have nothing to do with the article you are writing then there is no need to do any further investigating; throw that title away.
b. Paid Results: Second, take a look at the paid results (the highlighted search results that show up first and the ads on the right side of the browser). The more the better.
c. Number of Competing Pages: This is the number that shows up in the top right hand corner of your browser. You want this number to be as high as possible. If it is in the hundreds of thousands that is great, millions even better.
Please do not overlook this critical step when going about titling your articles. The article itself takes the most work to produce but the title is actually the most important factor in determining the success of that article. Don't let your hard work go to waste by forgetting to test your titles.
Make Money Online The Right Way
If You Like This, Please Share It.
Monday, March 8, 2010
Fresh Prince Wisdom
This is an interesting look at Will Smith, who he is, and how he lives his life.
Sunday, March 7, 2010
Wednesday, February 24, 2010
Just For Fun
This is a video I came across while researching a paper. Highlights the amazing camouflaging ability of the octopus.
Make Money Online The Right Way
If You Like This, Please Share It.
Monday, February 22, 2010
Article Marketing - How To Format For The Web
When you are writing for the purpose of being published on the web you have to do things a little differently. The internet is a different sort of place and it has its own set of rules. There is much to learn but if you follow these simple steps you will be well on your way to writing articles that are appropriate for publishing on the web.
1. Make it Easy to Scan
People who are looking for information online know what they are looking for. Make it easy for them to find it. Utilize subheadings, lists, bullet points, etc. to make the text in your article easier to skim and easier to understand.
2. Get to the Point
In short…make it short. Keep your sentences brief and conversational. Break up your text into short paragraphs. A huge block of text is intimidating. No one wants to read a novel when they are just looking for a little information. You don't have to cut parts out of your article, just separate it out into more manageable bits of text for your readers to digest.
Keep your overall article length fairly short as well. There is debate over whether long or short articles are best. Obviously in a longer article you can cover a topic more thoroughly and give your reader a more comprehensive experience.
However, think of the type of articles you read when you are looking for information. When you see a huge article, unless you are searching for an in depth examination of the topic, you will probably pass on to the next one. Most of the time people are going to be looking for who can give them the information they need the fastest. EzineArticles.com says the ideal article length is between 400 and 750 words. That's a good target to shoot for.
3. Be Original
You do not want to plagiarize your articles. Don't go for those box set article packages that give you X number of pre-written articles for a fee. Chances are you won't be able to use them anyway. Many of the more respected article directories (the ones you want your articles to show up on) have ways of determining if your articles are original or not. Don't waste your time and money. Write your articles yourself so you can make sure you are putting your name on an original, quality product.
4. Use Notepad
Pasting your articles into a program like notepad and then submitting them online from there will save you a lot of time and frustration in dealing with formatting issues. When you paste text from Microsoft Word onto the internet there are a lot of things that can go wrong. It is just better to be safe than sorry and it only takes a minute.
5. Do Not Use Smart Quotes
Microsoft Word by default uses curly quotes or smart quotes whenever you type out an apostrophe or a set of quotation marks. These do not transfer to the web well at all and may leave your article riddled with out of place question marks or other characters. To fix this simply go into Microsoft Word's auto formatting options and turn smart quotes off. Here is a link to a video from Microsoft Online that explains exactly how to do this.
Make Money Online The Right Way
If You Like This, Please Share It.
1. Make it Easy to Scan
People who are looking for information online know what they are looking for. Make it easy for them to find it. Utilize subheadings, lists, bullet points, etc. to make the text in your article easier to skim and easier to understand.
2. Get to the Point
In short…make it short. Keep your sentences brief and conversational. Break up your text into short paragraphs. A huge block of text is intimidating. No one wants to read a novel when they are just looking for a little information. You don't have to cut parts out of your article, just separate it out into more manageable bits of text for your readers to digest.
Keep your overall article length fairly short as well. There is debate over whether long or short articles are best. Obviously in a longer article you can cover a topic more thoroughly and give your reader a more comprehensive experience.
However, think of the type of articles you read when you are looking for information. When you see a huge article, unless you are searching for an in depth examination of the topic, you will probably pass on to the next one. Most of the time people are going to be looking for who can give them the information they need the fastest. EzineArticles.com says the ideal article length is between 400 and 750 words. That's a good target to shoot for.
3. Be Original
You do not want to plagiarize your articles. Don't go for those box set article packages that give you X number of pre-written articles for a fee. Chances are you won't be able to use them anyway. Many of the more respected article directories (the ones you want your articles to show up on) have ways of determining if your articles are original or not. Don't waste your time and money. Write your articles yourself so you can make sure you are putting your name on an original, quality product.
4. Use Notepad
Pasting your articles into a program like notepad and then submitting them online from there will save you a lot of time and frustration in dealing with formatting issues. When you paste text from Microsoft Word onto the internet there are a lot of things that can go wrong. It is just better to be safe than sorry and it only takes a minute.
5. Do Not Use Smart Quotes
Microsoft Word by default uses curly quotes or smart quotes whenever you type out an apostrophe or a set of quotation marks. These do not transfer to the web well at all and may leave your article riddled with out of place question marks or other characters. To fix this simply go into Microsoft Word's auto formatting options and turn smart quotes off. Here is a link to a video from Microsoft Online that explains exactly how to do this.
Make Money Online The Right Way
If You Like This, Please Share It.
Saturday, February 20, 2010
Internet Marketing Beginner's Guide - Vol.4 Get Started
Once you have developed an internet marketing strategy that you are satisfied with it is time to get started implementing that plan. Often times getting started can be the hardest part. It is that initial push that it takes to get things moving that gives us the most trouble.
There is always an excuse to wait and even when you are out of excuses you can still find a million and one reasons not to get started. If you wait too long you can run the risk of becoming discouraged and giving up before you even give yourself a chance to get going.
Analysis Paralysis
You've probably heard the term before. Analysis paralysis is where a person gets so caught up in getting ready to get started that they never actually do anything. They become overwhelmed by looking at everything all at the same time and trying to figure everything out before its time.
Take things as they come, one at a time. Tomorrow's problems will be there tomorrow, concentrate on today. There will always be something else to figure out, something else to refine, something else to prepare. Eventually you just have to say enough is enough and get going. Don't let yourself get trapped in this never ending cycle.
Focus Your Effort
When you are first getting started in online marketing you will quickly see that there are a lot of different ways to market. So many in fact that no one person could really ever employ them all effectively. Do not become overwhelmed by the volume of information out there. You do not need to be able do everything to be successful in internet marketing. You just need to know how to do a few things very well.
So pick your methods and stick with them. You should already have a pretty good idea of what kind of marketing suits your personality and financial position. Pick two to three methods at first and really dig into them. Learn those methods well. Practice them every day and develop the necessary skills and knowledge to make them work.
If you have ever seen any mixed martial arts matches then you probably have a pretty good idea of what Brazilian Jiu Jitsu is. This fighting style is one of the absolute most effective and practical martial arts on the planet, in large part due to its use of the principles we are discussing
Make Money Online The Right Way
If You Like This, Please Share It.
There is always an excuse to wait and even when you are out of excuses you can still find a million and one reasons not to get started. If you wait too long you can run the risk of becoming discouraged and giving up before you even give yourself a chance to get going.
Analysis Paralysis
You've probably heard the term before. Analysis paralysis is where a person gets so caught up in getting ready to get started that they never actually do anything. They become overwhelmed by looking at everything all at the same time and trying to figure everything out before its time.
Take things as they come, one at a time. Tomorrow's problems will be there tomorrow, concentrate on today. There will always be something else to figure out, something else to refine, something else to prepare. Eventually you just have to say enough is enough and get going. Don't let yourself get trapped in this never ending cycle.
Focus Your Effort
When you are first getting started in online marketing you will quickly see that there are a lot of different ways to market. So many in fact that no one person could really ever employ them all effectively. Do not become overwhelmed by the volume of information out there. You do not need to be able do everything to be successful in internet marketing. You just need to know how to do a few things very well.
So pick your methods and stick with them. You should already have a pretty good idea of what kind of marketing suits your personality and financial position. Pick two to three methods at first and really dig into them. Learn those methods well. Practice them every day and develop the necessary skills and knowledge to make them work.
If you have ever seen any mixed martial arts matches then you probably have a pretty good idea of what Brazilian Jiu Jitsu is. This fighting style is one of the absolute most effective and practical martial arts on the planet, in large part due to its use of the principles we are discussing
Make Money Online The Right Way
If You Like This, Please Share It.
Friday, February 19, 2010
Internet Marketing Beginner's Guide - Vol.3 Get A Plan
Once you have developed a solid base of understanding and the fundamental concepts of internet marketing begin to come into focus a bit, it is time to start devising a marketing strategy that works for you. No two people are alike and so no two marketing strategies will ever be exactly alike either.
Your marketing strategy will depend largely on your personality as well as what your current situation is regarding resources. Get ready because it is time to develop your plan.
Test The Waters
A good way to start to get a better picture of what your marketing strategy should look like is to begin testing some methods out a bit. Some people will be comfortable calling people on the phone, some are terrified of it. Some people don't mind sitting down at a computer screen for hours typing out articles. Some would rather have teeth pulled.
The point is that you need to find out what works for you and the only way to do that is to test out some different marketing methods and see what sticks. A good place to start is to try your hand at some classified advertising, article marketing, and video marketing. These are three very different forms of advertising and they are all free so you can get in some experience without digging into your wallet.
The next thing you will want to do is to take stock of your resources. Are you someone who is in a position to expend more time than money, or the other way around? Your answer to this question will have tremendous implications on the way you choose to go about internet marketing.
I've Got Time
If you are low on cash but you have time to burn then you will want to stick to the low cost to free forms of advertising. These include things like article marketing, video marketing, forum marketing, blogging, social network marketing, etc. These are the kinds of areas you are going to want to focus on in your marketing plan if you are strapped for cash.
Free forms of advertising are always going to be more demanding of your time and attention and they are also often times less effective, at least in the short term, than paid forms of advertising. But if that is where you are then you can definitely make it work for you. You just need to adjust your strategy accordingly.
I've Got Money
Conversely, if you find yourself to be in a position where you have money to spend on advertising but not a whole lot of time to work a business you will want to focus on paid advertising methods. These include methods such as ezine marketing, Google Adwords, and auto responder lit builders among other things.
Paid methods will always present you with a more hands-off, automated approach to online marketing, but the most effective ones can cost you quite a bit of money. Obviously if you have the money to spend on advertising in the first place this won't be a problem and if you do it right you shouldn't have any trouble making it back in no time.
Make Money Online The Right Way
If You Like This, Please Share It.
Your marketing strategy will depend largely on your personality as well as what your current situation is regarding resources. Get ready because it is time to develop your plan.
Test The Waters
A good way to start to get a better picture of what your marketing strategy should look like is to begin testing some methods out a bit. Some people will be comfortable calling people on the phone, some are terrified of it. Some people don't mind sitting down at a computer screen for hours typing out articles. Some would rather have teeth pulled.
The point is that you need to find out what works for you and the only way to do that is to test out some different marketing methods and see what sticks. A good place to start is to try your hand at some classified advertising, article marketing, and video marketing. These are three very different forms of advertising and they are all free so you can get in some experience without digging into your wallet.
The next thing you will want to do is to take stock of your resources. Are you someone who is in a position to expend more time than money, or the other way around? Your answer to this question will have tremendous implications on the way you choose to go about internet marketing.
I've Got Time
If you are low on cash but you have time to burn then you will want to stick to the low cost to free forms of advertising. These include things like article marketing, video marketing, forum marketing, blogging, social network marketing, etc. These are the kinds of areas you are going to want to focus on in your marketing plan if you are strapped for cash.
Free forms of advertising are always going to be more demanding of your time and attention and they are also often times less effective, at least in the short term, than paid forms of advertising. But if that is where you are then you can definitely make it work for you. You just need to adjust your strategy accordingly.
I've Got Money
Conversely, if you find yourself to be in a position where you have money to spend on advertising but not a whole lot of time to work a business you will want to focus on paid advertising methods. These include methods such as ezine marketing, Google Adwords, and auto responder lit builders among other things.
Paid methods will always present you with a more hands-off, automated approach to online marketing, but the most effective ones can cost you quite a bit of money. Obviously if you have the money to spend on advertising in the first place this won't be a problem and if you do it right you shouldn't have any trouble making it back in no time.
Make Money Online The Right Way
If You Like This, Please Share It.
Thursday, February 18, 2010
Internet Marketing Beginner's Guide - Vol.2 Get Training Part 4
So far we have covered two free ways of going about obtaining internet marketing information that you can use to train yourself, or preferably supplement a more structured training method. Here we will continue in this vein and explore another free source of information.
Unless today is the first day you have ever seen a computer you probably use this tool every day. It is the gateway to the internet and if it isn't already it will quickly become the most used icon on your desktop.
Google
Google is like your all access pass to the never ending chaos that is the internet. You cannot even use the internet or access any of its information without Google's help. Of course there are other web browsers, the most prominent being Yahoo, but Google has quickly become the undisputed champ of search engines and they won't be slowing down anytime soon.
There is tons to be said about using Google as a marketing tool. From SEO, to Adwords, to Adsense, to Google Slap, to Feedburner, to Blogger, Google has their fingers in a lot of stuff. But for the purpose of this article we are just going to be exploring how to utilize Google as a method of seeking out relevant information for training purposes.
Pros
As you start to become more familiar with internet marketing jargon, Google will quickly become your best friend. At times the internet can actually seem like a small place if you do not really know what you are looking for. Typing in several generic terms that are relatively the same such as internet marketing, online business, work at home, will yield relatively the same results and may leave you discouraged about ever finding information you can use.
But once you know what to search for and you have some specific questions with specific key words Google begins to open up and share its secrets with you. There is just so much quality information out there on the web. As you learn about certain concepts, take what you've learned and start doing some targeted searches to find more information and fill in the holes. Of course if you are involved in a quality training program you will want to get as much as you can from that source first and only search elsewhere when necessary, which if it's good training, shouldn't be too often.
Cons
Quality websites can sometimes be hard to come by. It is not unusual to do a search and come back with hardly any results, non relevant results, or sketchy websites that you are hesitant to even click on.
Always check the URL under the title and description of each search result. You do not want to click on a site only to have viruses downloaded on your computer. Sometimes there is nothing you can do about it. The title and description sound like exactly what you are looking for but when you click the link you get redirected to somewhere you did not want to go, or worse are infected with malware.
For this reason, if you are going to be doing a lot of searching on unfamiliar sites looking for new information, you should at least have a descent antivirus program installed like Webroot Antivirus or else only click on sites you recognize and trust. In fact, that may be the best way to go even if you do have an antivirus program just to be safe. You can usually tell when a site might be problematic by checking out the URL and description text, but it's better to be safe than sorry.
Make Money Online The Right Way
If You Like This, Please Share It.
Unless today is the first day you have ever seen a computer you probably use this tool every day. It is the gateway to the internet and if it isn't already it will quickly become the most used icon on your desktop.
Google is like your all access pass to the never ending chaos that is the internet. You cannot even use the internet or access any of its information without Google's help. Of course there are other web browsers, the most prominent being Yahoo, but Google has quickly become the undisputed champ of search engines and they won't be slowing down anytime soon.
There is tons to be said about using Google as a marketing tool. From SEO, to Adwords, to Adsense, to Google Slap, to Feedburner, to Blogger, Google has their fingers in a lot of stuff. But for the purpose of this article we are just going to be exploring how to utilize Google as a method of seeking out relevant information for training purposes.
Pros
As you start to become more familiar with internet marketing jargon, Google will quickly become your best friend. At times the internet can actually seem like a small place if you do not really know what you are looking for. Typing in several generic terms that are relatively the same such as internet marketing, online business, work at home, will yield relatively the same results and may leave you discouraged about ever finding information you can use.
But once you know what to search for and you have some specific questions with specific key words Google begins to open up and share its secrets with you. There is just so much quality information out there on the web. As you learn about certain concepts, take what you've learned and start doing some targeted searches to find more information and fill in the holes. Of course if you are involved in a quality training program you will want to get as much as you can from that source first and only search elsewhere when necessary, which if it's good training, shouldn't be too often.
Cons
Quality websites can sometimes be hard to come by. It is not unusual to do a search and come back with hardly any results, non relevant results, or sketchy websites that you are hesitant to even click on.
Always check the URL under the title and description of each search result. You do not want to click on a site only to have viruses downloaded on your computer. Sometimes there is nothing you can do about it. The title and description sound like exactly what you are looking for but when you click the link you get redirected to somewhere you did not want to go, or worse are infected with malware.
For this reason, if you are going to be doing a lot of searching on unfamiliar sites looking for new information, you should at least have a descent antivirus program installed like Webroot Antivirus or else only click on sites you recognize and trust. In fact, that may be the best way to go even if you do have an antivirus program just to be safe. You can usually tell when a site might be problematic by checking out the URL and description text, but it's better to be safe than sorry.
Make Money Online The Right Way
If You Like This, Please Share It.
Wednesday, February 17, 2010
Internet Marketing Beginner's Guide - Vol.2 Get Training Part 3
Here we continue discussing methods for obtaining internet marketing training and information so that you can really get a handle on what you need to do and what to expect from your online endeavors.
Free is always better than not free so here are some more suggestions for free ways to build your foundation of internet marketing knowledge and get answers to the questions you do or undoubtedly will have.
Article Directories
A very useful and free tool that you can utilize is online article directories. Examples of such directories are EzineArticles.com, ArticlesBase.com, GoArticles.com, and Buzzle.com. There are many, many others but these are some of the more popular, high traffic ones. Most likely you are encountering this article on one such directory or, if not, then the website you found it on got it from one.
Pros
Article directories have the potential to become your go to destination for information because they provide you with a way of quickly searching through hordes of information for what you are really looking for. There are tons of people, who write about all kinds of different topics and submit them all to article directories. Just like with forums you can get some really good quality information from these articles. The information will also likely be more organized and formal as they will be written for publication instead of just comments to a forum post, which may further aid you in quickly finding the information you need.
My recommendation is to go with EzineArticles.com when searching for information because they have the most stringent article approval process which ensures that you will most likely be getting quality information, or at least complete sentences.
Cons
Of course as with any user submitted content you run the risk of reading information that is either irrelevant, inaccurate or both. EzineArticles.com is less apt to contain these kinds of poor quality articles due to their more strict approval process, but that still does not guarantee that some won't slip through the cracks.
When you are getting information from an article or any other kind of user submitted source, it is best to take what you learn and plug some of that information back into a search engine to try and gain some supporting evidence for the claims. You never want to totally take someone you don't know at their word and believe everything they say. Take your time, do your research, and in the end you will be a better informed, better equipped internet marketer.
Make Money Online The Right Way
If You Like This, Please Share It.
Free is always better than not free so here are some more suggestions for free ways to build your foundation of internet marketing knowledge and get answers to the questions you do or undoubtedly will have.
Article Directories
A very useful and free tool that you can utilize is online article directories. Examples of such directories are EzineArticles.com, ArticlesBase.com, GoArticles.com, and Buzzle.com. There are many, many others but these are some of the more popular, high traffic ones. Most likely you are encountering this article on one such directory or, if not, then the website you found it on got it from one.
Pros
Article directories have the potential to become your go to destination for information because they provide you with a way of quickly searching through hordes of information for what you are really looking for. There are tons of people, who write about all kinds of different topics and submit them all to article directories. Just like with forums you can get some really good quality information from these articles. The information will also likely be more organized and formal as they will be written for publication instead of just comments to a forum post, which may further aid you in quickly finding the information you need.
My recommendation is to go with EzineArticles.com when searching for information because they have the most stringent article approval process which ensures that you will most likely be getting quality information, or at least complete sentences.
Cons
Of course as with any user submitted content you run the risk of reading information that is either irrelevant, inaccurate or both. EzineArticles.com is less apt to contain these kinds of poor quality articles due to their more strict approval process, but that still does not guarantee that some won't slip through the cracks.
When you are getting information from an article or any other kind of user submitted source, it is best to take what you learn and plug some of that information back into a search engine to try and gain some supporting evidence for the claims. You never want to totally take someone you don't know at their word and believe everything they say. Take your time, do your research, and in the end you will be a better informed, better equipped internet marketer.
Make Money Online The Right Way
If You Like This, Please Share It.
Subscribe to:
Posts (Atom)
